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How to Build Success with Metasearch Campaigns

February 23, 2017

The most attractive feature of metasearch is how it helps generate direct-bookings. It enables hoteliers like you to develop long term customer relationship achieve better customer retention and future sales. But navigating the complexity of metasearch is hard. Not only are the number of metasearch sites growing, but their cost model is changing. Choosing a […]

CEO insight: Evolution of the GDN

February 15, 2017

In our world of fast moving technology, we take for granted how easy it is to plan and book travel itineraries for flights, hotels, and more. It’s illuminating to reflect on how far our industry has come in just a few years. Ted Zhang, CEO and cofounder of DerbySoft gives his views on the evolution […]

DerbySoft’s Dee Thomas Wins HEDNA’S Award of Excellence!

January 11, 2017

Hot off the presses:  Just minutes ago, Dee Thomas, Director of Content Services at DerbySoft, was honored by HEDNA for her many contributions over the years to our industry and to HEDNA. The trade organization’s president, Rajesh Vohra, surprised her with the announcement during a general session in front of many long-time industry friends and […]

Metasearch Cross-Channel Optimisation

October 25, 2016

Remember the good old days of hotel metasearch? It seems like just yesterday when all you had to do was get connected to start enjoying the traffic. OTA sites would scarcely take notice because they had bigger fish to fry, and the mere presence of your direct website as a booking option would have no […]

Meta by Phone (aka Google’s Click to Call)

October 20, 2016

Hotel direct bookings are becoming the most talked about booking method. Hardly a day goes by that we don’t hear about the latest eCommerce initiatives to drive more business to brand websites. Metasearch, paid search, loyalty programs, discounts, customized experiences and other similar topics tend to be the focus of these initiatives. The desire to […]