ITB Asia one of the world’s largest travel trade show in Asia Pacific took place from 21 to 23 October 2015 in Singapore. This year, it attracted 760 exhibitors from 73 countries to display their products and services to 103,000 visitors, and 880 buyers during the 3 days exhibition.
DerbySoft MetaSearch Manager team participates in ITB Asia, and displayed and offered demonstrations of their product, MetaSearch Manager. MetaSearch Manager can help global hotel companies, independent hotels, and even travel companies by connecting them to major travel metasearch engines for direct marketing of their brand.com. The product also allows its users to manage, optimize and aggregate data across multiple metasearch sites, and the automatic bidding engine enables them to control their ROI and their marketing campaigns. MetaSearch Manager’s major metasearch partners now include Google, TripAdvisor, Trivago, Kayak, TripAdivisor, Wego, Qunar, Alitrip, Kuxun, Hotelook, and hotelcombined, and others are in the pipeline.
Mr. Quentin Moores, VP Marketing Services of DerbySoft, was invited to give a speech on Oct 22 during at Travel and Technology Showcase “Unraveling the Mysteries of Meta Search Marketing”. Mr. Moores introduced the landscape of metasearch, and focused on the Conversion, Clicks, and Commission who are the keys for the hoteliers to play in the metasearch world, and shared insights on new opportunities and trends in metasearch marketing, challenges for hotels to manage it as well as solutions to enable, manage metasearch connections and optimize the bidding for Google and TripAdvisor metasearch campaigns and etc…
