Learning Hub

Learning MetaSearch Webinar Session 1.3: The Real Impact of Rate Parity

Posted in Click, Metasearch

We’ve put together a series of free webinars to help you and your business understand metasearch. We talk about all the influencing factors needed to give you a full education about this tool.

So far we’ve covered a number of key topics including what it is, what it does and why it matters and the pros and cons of assisted booking engines.

Here we discuss the roles of rate parity – both the seen and unseen.

Webinar 3 – The Real Impact of Rate Parity

This webinar will address common questions surrounding rate parity on consumer perception, its value on your ads positioning or your cost per click or your return on advertising spend, all within 30 minutes of a live presentation.

We bring you the latest industry news and reflect on how it becomes relevant for you alongside some practical advice and clear step-by-step guidance on rate parity.

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a. Impact on consumer perception
b. Impact on Positioning
c. Impact on CPC
d. Impact on your ROAS

About the presenter Dean Schmit

Dean Schmit works with DerbySoft Click as Sales Operation Manager. Dean lives in Nebraska with his wife and 7-year old son and hopes to one day star in a remake of Gilligan’s Island – will let you decide for yourself which character!

Learn more about metasearch

Got a question? Want to chat about metasearch services with DerbySoft? You can find out more about our metasearch service Click here, or simply contact our business development team directly: bd@derbysoft.net

We’re currently the trusted supplier of metasearch services for partners across the globe, so you can rely on us to create a bespoke metasearch strategy for your business that works.

Next up

Revisit webinar 1 introducing metasearch, or webinar 2 on assisted booking engines.