Learning Hub

Webinar 2.2: Specific MetaSearch Platforms Explained – Google

Posted in Click, Metasearch

Welcome to our new set of free webinar videos that focus specifically on budgeting and explore the major metasearch channels in detail.

We look at those channels that will give you the platform you need to generate bookings for your hotel through metasearch marketing.

Many of you will be asking yourself the question – ”What should I budget for metasearch in 2017?” Our set of webinars will explain simply, the answers you need to progress.

Webinar Series 2 – Session 2 – Google

So, what should you do about Google Metasearch? We take a strategic look at the many faces of Google metasearch and help you to understand each element. From Book on Google to branded search terms and paid per click ads versus hotel ads. Last but not least we’ll delve into strategies and budgeting tactics.

Click the free 30 minute webinar video below to learn about all this:

  • Adwords vs. Hotel Ads
  • The Many Faces of Google Meta
  • Local Universal
  • Branded Search Terms
  • Maps
  • Demographics, 3-pack
  • Places
  • Ratings/Reviews, Content
  • Strategies
  • BoG
  • Budgeting

 

About the presenter Dean Schmit

Dean Schmit works with DerbySoft Click as Sales Operation Manager. Dean lives in Nebraska with his wife and 7-year old son and hopes to one day star in a remake of Gilligan’s Island – will let you decide for yourself which character!

Learn more about metasearch

Got a question? Want to chat about metasearch services with DerbySoft? You can find out more about our metasearch service Click here, or simply contact our business development team directly: bd@derbysoft.net.

We’re currently the trusted supplier of metasearch services for numerous big hotel chains across the globe, so you can rely on us to create a bespoke metasearch strategy for your business

Catch up

Revisit our previous webinars on metasearch here:

Series 1 – What is metasearch and more.

Series 2.1 – TripAdvisor

Read more about metasearch and Click services here.

Next steps

Webinar 2.3 – Alternate platforms