News & Press

DerbySoft provides dynamic data for Facebook’s Dynamic Ads for Travel

December 15, 2016

We’re pleased to announce that our custom connection to Facebook for its overhauled Dynamic Ads for Travel program has now launched.

We’ve been providing high-accuracy, dynamic rates and availability to Facebook for one of the world’s largest hotel groups with two other global hotel groups in the pipeline.

Facebook’s Dynamic Ads for Travel

Facebook’s Dynamic Ads for Travel is an important example of necessary change within the digital marketing and travel distribution industry.

Traditionally digital marketing for hotels has been reliant on static rates and availability typically transmitted by spreadsheets.

Static files are only accurate for the moment they’re created, and become outdated very quickly. This means that conversion can suffer because the consumer is not interacting with a true reflection of what the hotel can offer.

Dynamic pricing data

Thanks to dynamic pricing data through us here at DerbySoft, hotel companies will now be able to achieve higher conversion rates, while customers receive the most accurate information and rates.

Our new Real Time Data (RTD) solutions were engineered with Dynamic Ads for Travel firmly in mind, and the company is excited to be working closely with Facebook to reshape how digital adverts are served to customers.

Quentin Moores Vice President, Marketing Services at DerbySoft, says: “Whilst other advertising platforms offer retargeting and some limited data functionality, DerbySoft is uniquely positioned to power dynamic rate feeds on Facebook from any DerbySoft-connected CRS. As Facebook continues to be the digital marketer’s preferred platform, this is a logical progression for us in taking dynamic marketing to the next level. The ability to offer 1.8 billion people truly accurate hotel rates and availability is unprecedented and it will offer a huge advantage to all hoteliers, not just the larger chains.