Metasearch Hotel Marketing Services with Click

Common questions about Click Metasearch Manager

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Q: What does DerbySoft do?

A: DerbySoft is a global technology company serving hotel companies and the hospitality distribution industry since 2002. The rise of MetaSearch travel sites in recent years lead us to develop cutting edge tools to both manage connectivity and optimize performance for these channels.

Q: What are the competitive advantages of DerbySoft MetaSearch Manager compared to those channel managers on the market?

A: MetaSearch advertising requires 3 fundamental components: Connetivity, Cache, and Control. We do see other companies providing individual components of this matrix, however DerbySoft’s MetaSearch Manager program is the only solution to provide all of these elements from one place.

Q: If I am an individual hotel, how can I work with DerbySoft MetaSearch Manager?

A: We have many different options for connecting to and managing both individual properties and groups of hotels. We would work with you to learn more about your existing capabilities and identify the approach best suited to your needs.

Q: If I am a hotel chain, how can I work with DerbySoft MetaSearch Manager?

A: We already connect some of the largest brands names in the industry to MetaSearch channels and can likewise develop a solution that works for you.

Q: Do I have to have PMS or CRS in order to work with DerbySoft MetaSearch Manager?

A: You will need to have a system for storing and managing your Available Rates & Inventory (ARI) which we can connect to.

Q: Do I have to use DerbySoft’s Connectivity Service before working with MetaSearch Manager?
A: Yes

Q: How much money should I put for MetaSearch Marketing fee per month?

A: This varies depending upon your goals and objectives. Many industry experts suggest at least 10% of your annual marketing budget should be committed to MetaSearch. DerbySoft’s MetaSearch management team would work with you to determine the budget best suited to your needs.

Q: What is ROAS after working with DerbySoft MetaSearch Manager?

A: This depends upon many factors, including the goals for your campaigns. In theory, we could set a target ROAS of 30-to-1, however if it does not deliver any bookings this may not make sense. We generally encourage an approach that seeks to find the right balance between ROAS, bookings, and revenue.

Q: How do you charge?

A: We have several different pricing models that can be customized to your needs.

Q: Do you have after sales service?

A: Yes, and we believe this is a critical component of our MetaSearch management program. MetaSearch is complicated, and we will provide you with an account manager to act as your consultant and help guide you along the way.

Q: What is a “CPA Model” and what are the pros & cons of such programs?

A: CPA stands for “Cost Per Acquisition.” This model is ideal for a hotel that does not have the flexibility to include MetaSearch ad spend as part of their existing budget. Instead, they would treat each booking as a commissionable reservation, and DerbySoft will pay the ad spend for them. The disadvantage to this plan is it may not be ideal for maximum visibility.

Q: What are facilitated or assisted booking models?

A: Facilitated and Assisted booking models are a new trend where the MetaSearch site in question manages the booking process within their own environment rather than handing it off to the hotel’s own website. This need arose primarily due to the lack of mobile optimized booking engines, however has since spread to desktop use as well.

Q: What are Google Private Rates?

A: These are special rate programs which can be built with restricted viewership, requiring the user to be signed in on their Google account. The advantage to Google Private rates is it allows the hotel to achieve a better price bucket via lower rates, while at the same time not violating rate parity clauses.

Q: What is Qunar TTS?

A: This is Qunar’s version of an assisted booking program.

Q: What is TripAdvisor Instant Book?

A: This is TripAdvisor’s version of an assisted booking program.

Q: Why not just let the OTA sites book this for me?

A: This can include many reasons, but perhaps the most important are cost factors and the advantage of owning your guests.

Q: Which channels operate on a bidding model?

A: The MetaSearch channels currently offering bidding models include Google, TripAdvisor, Kayak, and Trivago.

Q: Can I bid differently for specific dates?

A: None of the bidding channels are supporting date specific bid settings at this time. However, if you know your typical lead time is (for example) 72hrs, you can generally adjust your bids based on this length of time.

Q: Can I bid differently for specific countries?

A: Yes

Q: Can I bid differently by city?

A: No

Q: Can I set a target ROAS?

A: Yes

Q: Can I set a target SOV?

A: Yes, however only for Google.

Q: Can I set a budget?

A: Yes, budgets can be set by hotel, by channel, and by bid groups (coming soon).

Q: What sort of conversion rates will I see and what factors impact this?

A: The conversion rates will depend greatly upon the type of hotel as well as the efficiency of the booking process. MetaSearch is best suited to spontaneous booking decisions, which need to be fulfilled in the fewest number of steps possible. This same consumer behavior also generates better conversion rates for types of hotels that are more condusive to short notice bookings, as opposed to hotels that involve a longer decision making process.