The MetaSearch Manager enables seamless management and optimization of MetaSearch campaigns across multiple channels. Hoteliers can use the application to control settings across an entire portfolio or channel, or at a very granular level including specific rooms and rate plans.
Reporting and Analytics
DerbySoft’s MetaSearch Manager application provides configurable reporting metrics for instant and actionable insights. Detailed analysis can include campaign results data such as the number of impressions, clicks, bookings, conversion rates, Return on Ad Spend (ROAS), and more. MetaSearch Manager can even aggregate results from multiple channels to enable cross-channel analytics.
Automated Bidding Manager
The Bidding Modules for Google Hotel Ads, TripAdvisor, and other auction model MetaSearch platforms are the first automatic bidding tools in the Hospitality Industry! Clients can use these tools to target specific ad positions and/or ROAS. Using our proprietary algorithms, the system automatically adjusts your spending according to specific rules, goals, and budgetary constraints.