{"id":19471,"date":"2024-12-05T18:26:58","date_gmt":"2024-12-05T18:26:58","guid":{"rendered":"https:\/\/ds2024.onpressidium.com\/?post_type=resource&#038;p=19471"},"modified":"2024-12-05T18:33:25","modified_gmt":"2024-12-05T18:33:25","slug":"how-new-technology-is-transforming-the-hotel-booking-journey","status":"publish","type":"resource","link":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/how-new-technology-is-transforming-the-hotel-booking-journey\/","title":{"rendered":"The Power Shift: How Travelers Are Transforming the Future of Business Travel"},"content":{"rendered":"\n<section class=\"e-stn e-stn-a0476d6392ea248c86db9333ef2c591fdce9e2cb e-stn--blog-inner-banner\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-3fd29a26ff70780ecd7ff03db8f4638045c8c9d8  col-sm-12\"><div class=\"e-div-acf dark-theme\">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-top-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-f9123d8f71a8168d9814c90b442490b22c24c0ed e-col--blog-inner-top-column  col-sm-12\">\n<div class=\"e-div e-div-154d19867097f039f85a7c700f36581c8bf23c23 e-div--blog-inner-div\">\n<p>BLOG<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-12-05T18:26:58+00:00\">December 5, 2024<\/time><\/div><\/div>\n\n\n<h1 class=\"wp-block-post-title\">The Power Shift: How Travelers Are Transforming the Future of Business Travel<\/h1><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-bottom-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-6afbc5d87dbd251818acd054652e93f933b895bd e-col--blog-inner-left-column  col-sm-12 col-lg-3\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\">                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Duane Overgaard<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--post-reading-time\"><div class=\"post-reading-time\"><span class=\"reading-time__time\">5<\/span> <span class=\"post-reading-time__label postfix\">min read<\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-1ea91076315795f1e9a4dc6a07e3fad5055dacac e-col--blog-inner-right-column  col-sm-12 col-lg-9\"><div class=\"e-img e-img--dlt e-img--mask-image\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"440\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6.png\" alt=\"\" class=\"wp-image-2680\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6.png 372w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6-254x300.png 254w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/figure>\n<\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"825\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"New Technology in Hotel Bookings\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings.jpg 1271w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-300x195.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-1024x665.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-768x499.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-575x373.jpg 575w\" sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" 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style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path fill=\"#fff\" d=\"M28 16c0-6.627-5.373-12-12-12S4 9.373 4 16c0 5.628 3.875 10.35 9.101 11.647v-7.98h-2.474V16H13.1v-1.58c0-4.085 1.849-5.978 5.859-5.978.76 0 2.072.15 2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z\"><\/path><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-d9557c9c0f20f4c4ac4facbafed98bc4a5a50262 e-col--content-wrapper  col-sm-12 col-lg-9\">\n<div class=\"e-div e-div-ae65ac8f97f9a66548f3b8e100e754cec26969ea e-div--blog-inner-tags\"><div class=\"taxonomy-resource-tag wp-block-post-terms\"><a href=\"https:\/\/ds2024.onpressidium.com\/resource-tag\/hotels\/\" rel=\"tag\">Hotels<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ds2024.onpressidium.com\/resource-tag\/market-trends\/\" rel=\"tag\">Market Trends<\/a><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Like most things in life, the travel industry has been through many evolutions. If we go back as far as 1758, the first known travel agency was founded when Richard Cox became the official travel agent of the British Royal Armed Forces. Almost a century later (1841), Thomas Cook opened the first leisure travel agency, and by 1845, he launched his first commercial packaged tour. The creation of travel agencies was, undeniably, a revolutionary moment in the history of the tourism industry; for many generations, these agencies were wholly responsible for making travel plans (and dream vacations) a reality. During this time, the path to booking was relatively linear and simplified \u2013 if you wanted to book a trip, you contacted your travel agent, shared your needs and preferences, and let them work their magic.<\/p>\n\n\n\n<p id=\"ember1230\">However, the booking journey has taken on a significantly different form today. As technology advances, we have entered an age of tech-driven independence and autonomy. Many experiences or touchpoints that formerly required the assistance or oversight of another individual (or even a team of individuals) can now be facilitated by digital tools. If we want the answer to a question, we can Google it or ask Alexa\/Siri.<\/p>\n\n\n\n<p>And if we want to book a trip, we can do it ourselves \u2013 from the destination research to the vetting of options\/packages and the final booking decisions. That isn\u2019t to say travel agencies are no longer relevant; many travelers will still seek the services of modern travel advisors to plan more elaborate or luxurious getaways. However, studies reveal that <a href=\"https:\/\/www.statista.com\/chart\/29622\/travel-bookings-online-vs-agency\/#:~:text=Despite%20the%20clear%20pluses%20from,of%20using%20a%20travel%20agency.&amp;text=This%20chart%20shows%20survey%20results,agency%20travel%20bookings%20in%202022.\" target=\"_blank\" rel=\"noreferrer noopener\">most (72%)<\/a> travelers now prefer booking their trips online. In comparison, <a href=\"https:\/\/www.stratosjets.com\/blog\/online-travel-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">48% of US smartphone users<\/a> will use their phones exclusively when planning and researching their trip. When asked why behind their preference for online booking, most travelers cite speed, easy price comparisons, and lower prices as the leading motivations.<\/p>\n\n\n\n<p id=\"ember1213\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Closer Look At The Modern Booking Journey<\/strong><\/h2>\n\n\n\n<p>The path modern travelers take en route to their next destination is, more often than not, a nonlinear one. Why? Because with great tools comes great responsibility,&nbsp; or, in this case, an endless barrage of mediums, channels, and touch-points competing for our attention. Not only do we have search engines at our fingertips to aid in the research phase of the trip-planning process, but we also have the influence of social media to consider. Travelers can find themselves struck by inspiration for their next vacation not only when they\u2019re actively searching for it but also when they\u2019re casually scrolling through their timeline on any given day. To this effect, <a href=\"https:\/\/timesofindia.indiatimes.com\/readersblog\/dante\/how-instagram-has-influenced-travel-4675\/\" target=\"_blank\" rel=\"noreferrer noopener\">research reveals<\/a> that 97% of millennials share posts of their vacation on social media, with Instagram cited as the go-to social network for 48% of people who want to choose destinations to visit on their next escape. <\/p>\n\n\n\n<p>Moreover, Expedia reports that 30% of Americans are influenced or inspired by social media when booking a trip, and a destination\u2019s photo potential is an important consideration. Today\u2019s consumers often bounce around to various channels (websites, social media pages, review sites, online travel agencies, etc.) before making a booking decision. In fact, <a href=\"https:\/\/openjaw.com\/newsroom\/other-news\/2023\/07\/26\/5-hours-over-45-days-thats-how-long-travellers-research-trips-before-booking-expedia-group\/#:~:text=The%20study%20also%20highlighted%20the,days%20before%20booking%20a%20trip.\" target=\"_blank\" rel=\"noreferrer noopener\">research indicates<\/a> that (on average) travelers view 141 pages of travel content before booking a trip \u2014 with that number going as high as 277 pages for travelers in the U.S. \u2014 and up to 25 page views on the day of purchase. The same study also revealed that OTAs were the most popular resource utilized in the 45 days before booking, followed by search engines, social media, airline websites, and meta-travel websites. Moreover, 80% of TripAdvisor users read at least six to 12 reviews before choosing a hotel.<\/p>\n\n\n\n<p>Understanding that a traveler\u2019s path to booking is complex and spread across various platforms is integral to identifying the countless engagement opportunities for hoteliers to convert more bookings.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Role of Tech-Driven Personalization<\/strong><\/h2>\n\n\n\n<p>As the number of channels and touchpoints between a hotel brand and travelers increases, so does the expectation for a more personalized experience across the entirety of the guest journey. After all, modern guests are well aware that their online activity is a treasure trove of personal data \u2013 but they aren\u2019t willing to give up that data without receiving something meaningful in return. Research shows that over <a href=\"https:\/\/www.salecycle.com\/blog\/stats\/digital-trends-travel-industry-12-fascinating-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">90%<\/a> of travelers want personalized online experiences, and <a href=\"https:\/\/hotelbusiness.com\/ihg-high-quality-service-top-priority-for-78-of-global-travelers\/\" target=\"_blank\" rel=\"noreferrer noopener\">78% of travelers<\/a> are more likely to book with properties that offer personalized experiences, with almost 50% willing to share the personal data necessary to promote an individualized stay. With this in mind, leading hotel brands invest in digital tools that seamlessly personalize and streamline the (online and offline) guest experience.<\/p>\n\n\n\n<p>Fortunately, the emergence \u2013 and now, widespread adoption of \u2013 artificial intelligence (AI) technology has helped to simplify and scale the art of guest personalization. As the guest&#8217;s booking journey becomes more digital, hotel brands unlock the opportunity for AI-powered platforms and applications to take on more tasks and responsibilities. Leveraging this technology, hotels can offer personalized recommendations and suggestions based on individual preferences and past booking behavior,&nbsp; providing travelers with tailored options that match their specific needs and preferences. Simply stated, AI and machine learning can aggregate data and automate repetitive tasks with a level of efficiency that manual human efforts can\u2019t match. Hotels can use this to delight and better connect with guests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Give Guests What They Want: Reliable, Personalized Options<\/strong><\/h2>\n\n\n\n<p>When the core operational systems leveraged by hotels (such as the PMS, CRS, and Distribution Technology Provider) are <a href=\"https:\/\/www.derbysoft.com\/\">powered by AI<\/a> and machine learning, automation enhances the speed and accuracy of service, valuable guest insights are unlocked, operational inefficiencies are identified, and the booking journey becomes truly frictionless from start to finish. AI can also meaningfully enhance customer service through chatbots and virtual assistants that can assist guests with booking reservations, answering questions, and providing curated recommendations. In a world where countless guests prefer to book their vacations via online channels, AI-powered tech has, in many ways, assumed the role of an invisible (but very powerful) travel agent.<\/p>\n\n\n\n<p id=\"ember1240\">Distribution Technology Providers, in particular, play a crucial role in shaping the hotel booking journey for guests in this new, digitally transformed landscape. Distribution services include managing and distributing hotel inventory across various online channels such as travel websites, online travel agencies (OTAs), and global distribution systems (GDS). By effectively managing these channels, hotels can reach a wider audience and increase their online visibility, ultimately enhancing the booking experience for guests.<\/p>\n\n\n\n<p id=\"ember1241\">As prospective travelers vet prospective hotels before booking their next trip, a hotel\u2019s Distribution Technology Provider works in the background to ensure all channels reflect accurate and up-to-date availability and pricing information via real-time synchronization. Moreover, high-performance distribution services enable hotels to implement dynamic pricing strategies to adjust room rates in real-time based on factors such as demand, occupancy, and market conditions.<\/p>\n\n\n\n<p id=\"ember1242\">More importantly, the seamless connection established between a Distribution Technology Provider and multiple online channels ensures hotels can provide guests with various choices regarding room types, rates, and packages. As you can imagine, in a world where digital autonomy is not only expected but demanded, guests will naturally favor those hotels that provide them with the best options, at the best prices, across their preferred channels.<\/p>\n\n\n\n<p id=\"ember1243\">With this value proposition in mind, let\u2019s consider a scenario. Suppose a traveler views 141 pages of travel content before booking a trip and up to 25 page views on the day they book. What happens if they notice discrepancies pertaining to critical property information, such as pricing, while bouncing between hundreds of pages and channels? Most likely, that traveler will no longer feel confident that the information they see listed for that hotel is current and reliable. This is understandably frustrating and may result in a prospective guest developing a distrust towards a hotel brand before ever stepping foot on its property. Fortunately, high-performance distribution services will ensure this will never happen while making the booking journey more cost-effective and rewarding.<\/p>\n\n\n\n<p>Simply stated, the world has moved to embrace a non-linear economy. Where the path to booking used to be predictable, it is now unpredictable, and hotels that hope to succeed in attracting and retaining guests must constantly adapt. By harnessing the power of <a href=\"https:\/\/www.derbysoft.com\/\">machine learning and rich data<\/a> to automate tasks, streamline and personalize the guest journey, and make their property visible across all channels, hotel brands can find the \u2018suite\u2019 spot of innovation and ensure their longevity in a hyper-competitive, ever-changing market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<div class=\"e-div e-div-003b50fac220ee9e005ca767678c9d213b358c1c e-div--dlt e-div--middle-cta\"><style><\/style>\n<div class=\"e-div e-div-7d23637ff54edb8e5143d91490499a6a79d4b8e7 e-div--dlt e-div--content-wrapper\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t\t\t\t.e-div.e-div-7d23637ff54edb8e5143d91490499a6a79d4b8e7 { \n\t\t\t\t\t\t\t\t\t\tbackground-color: #00131c; \n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}<\/style>\n<h3 class=\"wp-block-heading has-aqua-color has-text-color has-link-color wp-elements-6e717ed074e7f40e87f0500ce014c31b\"><strong>About the Author<\/strong><\/h3>\n\n\n\n<p class=\"has-pure-white-color has-text-color has-link-color wp-elements-fb2b45062ef062a2345ce49b9e31377b\">Duane Overgaard is the President of Connectivity and Senior Vice-President of DerbySoft. With over<strong> 30<\/strong> years of experience in the hospitality industry, he has a diverse skill set that includes account management, business development, and contract negotiation. <\/p>\n\n\n<div class=\"e-btn e-btn--link-secondary\"><a class=\"e-btn__link\"href=\"https:\/\/ds2024.onpressidium.com\/about-derbysoft\/\" target=\"_self\">\n<p class=\"title has-pure-white-color has-text-color has-link-color wp-elements-d6d5a7d9e7ea0a33ad11b96a7201b4c4\">Learn More About DerbySoft<\/p>\n<\/a><\/div><\/div>\n\n\n\n<div class=\"e-div e-div-66639c75587629a33234418537759cb9009b7c1c e-div--media-wrapper\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t\t\t\t.e-div.e-div-66639c75587629a33234418537759cb9009b7c1c { \n\t\t\t\t\t\t\t\t\t\tbackground-color: #4E0091; \n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}<\/style><div class=\"e-img \">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"296\" height=\"296\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Duane-Overgaard.jpg\" alt=\"\" class=\"wp-image-5578\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Duane-Overgaard.jpg 296w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Duane-Overgaard-150x150.jpg 150w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"e-div e-div-e47395cf0a6c8cc0b632b6b014ee44ed10244461 e-div--author-bio\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-bio\">                <div class=\"post-author__content\">\n                    <div class=\"post-author__wrapper\">\n                        \n                        <div class=\"post-author__content\">\n                            <a href=\"https:\/\/ds2024.onpressidium.com\/author\/duane_blog\/\">\n                                <p class=\"post-author__name\">Duane Overgaard<\/p>\n                                \n                            <\/a>\n                            \n                            <p class=\"post__author-description\"><\/p>\n                        <\/div>\n                    <\/div>\n                <\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-2fc4732e609ea36abfa46bc6abda70a4f9031da8 e-stn--blog-resource e-mt-0 e-pt-100 e-mt-sm-0 e-pt-sm-60\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-3fd29a26ff70780ecd7ff03db8f4638045c8c9d8  col-sm-12\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-7b5671535a0fa26b5cae5f2734b8f48f\" style=\"color:#00131c\">You might also be interested in<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-e2750faf2faa505fc6d074915ede638e41bf43ce e-col--dlt e-col--resources-wrapper  col-sm-12\"><div class=\"e-rlp e-rlp--dlt\" > <div class=\"e-sgp taxonomy-streamline-connectivity taxonomy-pc-property-connector taxonomy-hotels taxonomy-hotels taxonomy-market-trends taxonomy-hotel-distribution taxonomy-blog taxonomy-hotel-distribution e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/how-hoteliers-are-capitalizing-on-the-summer-business-travel-boom-and-beyond\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-39c9483d5c365ef0cd3af0137228c52c9e3c2277 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2240\" height=\"1260\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Summer Business Travel\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel.png 2240w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel-300x169.png 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel-1024x576.png 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel-768x432.png 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel-1536x864.png 1536w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel-2048x1152.png 2048w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Business-Travel-575x323.png 575w\" sizes=\"auto, (max-width: 2240px) 100vw, 2240px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-9345c3010e68f662cc8801eb2da3df07e835db1c e-sgp__content\"><div class=\"wp-block-post-date\"><time datetime=\"2024-06-05T11:00:00+00:00\">Jun 5, 2024<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\">How Hoteliers Are Capitalizing on the Summer Business Travel Boom and Beyond<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\">                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Duane Overgaard<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Learn More<\/span><\/div><\/div>\n<\/div><\/a><\/div><div class=\"e-sgp taxonomy-streamline-connectivity taxonomy-pc-property-connector taxonomy-hotels taxonomy-hotels taxonomy-market-trends taxonomy-hotel-distribution taxonomy-blog taxonomy-market-trends e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/the-power-shift-how-travelers-are-transforming-the-future-of-business-travel\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-39c9483d5c365ef0cd3af0137228c52c9e3c2277 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Business Travel\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-scaled.jpg 2560w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-300x169.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-1024x576.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-768x432.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-1536x864.jpg 1536w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-2048x1152.jpg 2048w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/11\/Business-Travel-Future-575x324.jpg 575w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-9345c3010e68f662cc8801eb2da3df07e835db1c e-sgp__content\"><div class=\"wp-block-post-date\"><time datetime=\"2024-11-19T15:35:35+00:00\">Nov 19, 2024<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\">The Power Shift: How Travelers Are Transforming the Future of Business Travel<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\">                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Duane Overgaard<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Learn More<\/span><\/div><\/div>\n<\/div><\/a><\/div><div class=\"e-sgp taxonomy-digital-marketing taxonomy-hotels taxonomy-hotels taxonomy-market-trends taxonomy-hotel-digital-marketing taxonomy-digital-marketing taxonomy-blog taxonomy-market-trends e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/capturing-hotel-demand-at-scale-how-digital-marketing-automation-is-shaping-the-future-of-hospitality\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-39c9483d5c365ef0cd3af0137228c52c9e3c2277 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"825\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital Marketing Automation\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation.jpg 1271w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-300x195.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-1024x665.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-768x499.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-575x373.jpg 575w\" sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-9345c3010e68f662cc8801eb2da3df07e835db1c e-sgp__content\"><h2 class=\"wp-block-post-title\">Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality<\/h2>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-12-18T16:04:16+00:00\">December 18, 2024<\/time><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Learn More<\/span><\/div><\/div>\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-7ac33a6653a6d8752a001eeec200220aaf8da288 e-stn--cta-with-form e-mt-100\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-8f8a4ceee2115af860397f7c2ffb03093a4ac753  col-sm-12 col-lg-4\">\n<h2 class=\"wp-block-heading has-aqua-color has-text-color has-link-color wp-elements-cf958c0b92e54d9f2203ee43572a750d\">Interested in<br>Learning More?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-c8ad6e88c66a94dbc8035fa6291dc7cf8907e559  col-sm-12 col-lg-6\">\n<p class=\"has-pure-white-color has-text-color has-link-color wp-elements-4979ddac60c4f2bab5781db83133b214\">Subscribe today to stay informed and get<br>regular updates from DerbySoft<\/p>\n\n\n\n<div class=\"e-div e-div-6c01e3007850b8862667c860eaa147b484e2e046 e-div--forms-common\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js.hsforms.net\/forms\/shell.js\"><\/script>\n<div class=\"e-emf e-emf--dlt e-emf-3dcc830067db3d476139ed5484fd65b67139d1bd\" id=\"e-emf-3dcc830067db3d476139ed5484fd65b67139d1bd__form\">\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":19459,"template":"","meta":{"_acf_changed":false,"show_custom_date":false,"custom_date":"","featured":true,"featured_image":0,"learn_more_label":"Learn 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