{"id":20192,"date":"2025-03-04T17:36:17","date_gmt":"2025-03-04T17:36:17","guid":{"rendered":"https:\/\/ds2024.onpressidium.com\/?post_type=resource&#038;p=20192"},"modified":"2025-03-04T17:37:25","modified_gmt":"2025-03-04T17:37:25","slug":"spain-and-beyond-ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers","status":"publish","type":"resource","link":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/","title":{"rendered":"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers"},"content":{"rendered":"\n<section class=\"e-stn e-stn-a0476d6392ea248c86db9333ef2c591fdce9e2cb e-stn--blog-inner-banner\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-3fd29a26ff70780ecd7ff03db8f4638045c8c9d8  col-sm-12\"><div class=\"e-div-acf dark-theme\">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-top-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-f9123d8f71a8168d9814c90b442490b22c24c0ed e-col--blog-inner-top-column  col-sm-12\">\n<div class=\"e-div e-div-154d19867097f039f85a7c700f36581c8bf23c23 e-div--blog-inner-div\">\n<p>BLOG<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2025-03-04T17:36:17+00:00\">March 4, 2025<\/time><\/div><\/div>\n\n\n<h1 class=\"wp-block-post-title\">Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers<\/h1><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-bottom-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-6afbc5d87dbd251818acd054652e93f933b895bd e-col--blog-inner-left-column  col-sm-12 col-lg-3\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\"><div class=\"post-author__avatar\"><img decoding=\"async\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/avater.png\" alt=\"\"\/><\/div>                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Team DerbySoft<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--post-reading-time\"><div class=\"post-reading-time\"><span class=\"reading-time__time\">3<\/span> <span class=\"post-reading-time__label postfix\">min read<\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-1ea91076315795f1e9a4dc6a07e3fad5055dacac e-col--blog-inner-right-column  col-sm-12 col-lg-9\"><div class=\"e-img e-img--dlt e-img--mask-image\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"440\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6.png\" alt=\"\" class=\"wp-image-2680\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6.png 372w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6-254x300.png 254w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/figure>\n<\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"825\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"AI and Independent Hoteliers\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg 1271w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers-300x195.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers-1024x665.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers-768x499.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers-575x373.jpg 575w\" sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" \/><\/figure><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-e638954f3a187c8827ba1cd6543f981424d4872a e-stn--inner-content e-stn--blog-content e-mt-0 e-pt-120  e-pt-sm-60 e-mb-0 e-pb-120 e-mb-sm-0 e-pb-sm-40\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-ecd335b705e2fa470582d37a92f4e68b17c1b9d0 e-col--social-media  col-sm-12 col-lg-1\"><div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Copy Link\" class=\"heateor_sss_button_copy_link\" title=\"Copy Link\" rel=\"noopener\" href=\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/\" onclick=\"event.preventDefault()\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_copy_link\" style=\"background-color:#ffc112;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-4 -4 40 40\"><path fill=\"#fff\" d=\"M24.412 21.177c0-.36-.126-.665-.377-.917l-2.804-2.804a1.235 1.235 0 0 0-.913-.378c-.377 0-.7.144-.97.43.026.028.11.11.255.25.144.14.24.236.29.29s.117.14.2.256c.087.117.146.232.177.344.03.112.046.236.046.37 0 .36-.126.666-.377.918a1.25 1.25 0 0 1-.918.377 1.4 1.4 0 0 1-.373-.047 1.062 1.062 0 0 1-.345-.175 2.268 2.268 0 0 1-.256-.2 6.815 6.815 0 0 1-.29-.29c-.14-.142-.223-.23-.25-.254-.297.28-.445.607-.445.984 0 .36.126.664.377.916l2.778 2.79c.243.243.548.364.917.364.36 0 .665-.118.917-.35l1.982-1.97c.252-.25.378-.55.378-.9zm-9.477-9.504c0-.36-.126-.665-.377-.917l-2.777-2.79a1.235 1.235 0 0 0-.913-.378c-.35 0-.656.12-.917.364L7.967 9.92c-.254.252-.38.553-.38.903 0 .36.126.665.38.917l2.802 2.804c.242.243.547.364.916.364.377 0 .7-.14.97-.418-.026-.027-.11-.11-.255-.25s-.24-.235-.29-.29a2.675 2.675 0 0 1-.2-.255 1.052 1.052 0 0 1-.176-.344 1.396 1.396 0 0 1-.047-.37c0-.36.126-.662.377-.914.252-.252.557-.377.917-.377.136 0 .26.015.37.046.114.03.23.09.346.175.117.085.202.153.256.2.054.05.15.148.29.29.14.146.222.23.25.258.294-.278.442-.606.442-.983zM27 21.177c0 1.078-.382 1.99-1.146 2.736l-1.982 1.968c-.745.75-1.658 1.12-2.736 1.12-1.087 0-2.004-.38-2.75-1.143l-2.777-2.79c-.75-.747-1.12-1.66-1.12-2.737 0-1.106.392-2.046 1.183-2.818l-1.186-1.185c-.774.79-1.708 1.186-2.805 1.186-1.078 0-1.995-.376-2.75-1.13l-2.803-2.81C5.377 12.82 5 11.903 5 10.826c0-1.08.382-1.993 1.146-2.738L8.128 6.12C8.873 5.372 9.785 5 10.864 5c1.087 0 2.004.382 2.75 1.146l2.777 2.79c.75.747 1.12 1.66 1.12 2.737 0 1.105-.392 2.045-1.183 2.817l1.186 1.186c.774-.79 1.708-1.186 2.805-1.186 1.078 0 1.995.377 2.75 1.132l2.804 2.804c.754.755 1.13 1.672 1.13 2.75z\"\/><\/svg><\/span><\/a><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fds2024.onpressidium.com%2Fresources%2Fblog%2Fais-role-in-the-future-of-digital-marketing-for-independent-hoteliers%2F\" title=\"Linkedin\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin\" style=\"background-color:#0077b5;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path d=\"M6.227 12.61h4.19v13.48h-4.19V12.61zm2.095-6.7a2.43 2.43 0 0 1 0 4.86c-1.344 0-2.428-1.09-2.428-2.43s1.084-2.43 2.428-2.43m4.72 6.7h4.02v1.84h.058c.56-1.058 1.927-2.176 3.965-2.176 4.238 0 5.02 2.792 5.02 6.42v7.395h-4.183v-6.56c0-1.564-.03-3.574-2.178-3.574-2.18 0-2.514 1.7-2.514 3.46v6.668h-4.187V12.61z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"X\" class=\"heateor_sss_button_x\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Spain%20and%20Beyond%3A%20AI%E2%80%99s%20Role%20in%20the%20Future%20of%20Digital%20Marketing%20for%20Independent%20Hoteliers&url=https%3A%2F%2Fds2024.onpressidium.com%2Fresources%2Fblog%2Fais-role-in-the-future-of-digital-marketing-for-independent-hoteliers%2F\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_x\" style=\"background-color:#2a2a2a;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg width=\"100%\" height=\"100%\" style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#fff\" d=\"M21.751 7h3.067l-6.7 7.658L26 25.078h-6.172l-4.833-6.32-5.531 6.32h-3.07l7.167-8.19L6 7h6.328l4.37 5.777L21.75 7Zm-1.076 16.242h1.7L11.404 8.74H9.58l11.094 14.503Z\"><\/path><\/svg><\/span><\/a><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fds2024.onpressidium.com%2Fresources%2Fblog%2Fais-role-in-the-future-of-digital-marketing-for-independent-hoteliers%2F\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:35px;height:35px;border-radius:999px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;border-radius:999px;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path fill=\"#fff\" d=\"M28 16c0-6.627-5.373-12-12-12S4 9.373 4 16c0 5.628 3.875 10.35 9.101 11.647v-7.98h-2.474V16H13.1v-1.58c0-4.085 1.849-5.978 5.859-5.978.76 0 2.072.15 2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z\"><\/path><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-d9557c9c0f20f4c4ac4facbafed98bc4a5a50262 e-col--content-wrapper  col-sm-12 col-lg-9\">\n<div class=\"e-div e-div-ae65ac8f97f9a66548f3b8e100e754cec26969ea e-div--blog-inner-tags\"><div class=\"taxonomy-resource-tag wp-block-post-terms\"><a href=\"https:\/\/ds2024.onpressidium.com\/resource-tag\/hotels\/\" rel=\"tag\">Hotels<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ds2024.onpressidium.com\/resource-tag\/market-trends\/\" rel=\"tag\">Market Trends<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ds2024.onpressidium.com\/resource-tag\/hotel-digital-marketing\/\" rel=\"tag\">Hotel Digital Marketing<\/a><\/div><\/div>\n\n\n\n<p>The travel sector in Spain is experiencing a period of remarkable growth. According to Grand View Research, the market generated $41.95 billion in revenue in 2024 and is projected to grow at a CAGR of 16.7% from 2025 to 2030. This surge in both domestic and international tourism presents a golden opportunity for independent hotels across the region to maximize revenue and profitability.\u00a0<\/p>\n\n\n\n<p>However, achieving this requires a strategic approach to distribution that leverages the strengths of both Online Travel Agencies (OTAs) and direct booking channels. By embracing user-friendly digital marketing tools and technologies, hotels can achieve the ideal marketing mix and optimize their revenue streams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>The Power of a Balanced Approach<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>While the pursuit of direct bookings is essential for maximizing profit margins and building guest loyalty, OTAs play a crucial role in expanding reach and driving occupancy, particularly during periods of low demand. A balanced distribution strategy recognizes the value of both channels and seeks to leverage their respective strengths:<\/p>\n\n\n\n<p>OTAs: Expanding Reach and Filling Rooms<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased visibility: OTAs have a vast global reach and established brand recognition, exposing hotels to a wider audience of potential guests.<\/li>\n\n\n\n<li>Marketing power: OTAs invest heavily in marketing and advertising, driving traffic to their platforms and, in turn, to the hotels they feature.<\/li>\n\n\n\n<li>Simplified guest acquisition: OTAs provide a seamless booking experience for guests, handling payment processing, customer service, and other logistical aspects.<\/li>\n<\/ul>\n\n\n\n<p>Direct Bookings: Building Loyalty and Maximizing Revenue<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher profit margins: Direct bookings eliminate OTA commission fees, significantly increasing revenue potential.<\/li>\n\n\n\n<li>Guest ownership: Direct bookings allow hotels to collect valuable guest data, enabling personalized communication, targeted marketing campaigns, and the cultivation of lasting relationships.<\/li>\n\n\n\n<li>Brand control: Direct channels provide hotels with greater control over their brand messaging and guest experience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Digital+ by DerbySoft: Simplifying Digital Marketing for Optimal Results<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Achieving the ideal marketing mix requires effective digital marketing strategies that drive traffic to both OTAs and direct booking channels. Digital+, a sophisticated platform developed by DerbySoft, empowers independent hotels globally to navigate the complexities of online marketing with ease.<\/p>\n\n\n\n<p>Key Features and Benefits for Hoteliers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified platform, streamlined operations:<\/strong> Digital+ consolidates all essential marketing activities into a single, intuitive interface. This simplifies campaign management across various channels, allowing hoteliers to optimize their efforts without needing extensive marketing expertise.<\/li>\n\n\n\n<li><strong>AI-driven optimization:<\/strong> Artificial intelligence is at the core of Digital+. This technology automates complex tasks such as ad copy generation, bid management, and audience targeting, ensuring optimal campaign performance and maximizing return on investment.<\/li>\n\n\n\n<li><strong>Cost-effectiveness and transparency:<\/strong> Digital+ offers a compelling value proposition. Free Booking Links for leading metasearch engines like Google Hotel Ads and Trivago ensure visibility without upfront costs. Furthermore, the commission-based model means hotels only pay for confirmed bookings, minimizing financial risk.<\/li>\n\n\n\n<li><strong>Adaptability to industry evolution:<\/strong> Digital+ is designed to keep pace with the ever-changing digital landscape. It facilitates the effective utilization of Google&#8217;s Performance Max for travel goals, enabling hotels to reach a broader audience with personalized ads across Google&#8217;s entire advertising network.<\/li>\n\n\n\n<li><strong>Metasearch dominance:<\/strong> In key markets like Spain, where travelers increasingly rely on metasearch engines to compare prices and availability, Digital+ provides a significant advantage. The platform optimizes campaigns on key metasearch platforms, ensuring prominent visibility and driving both direct and OTA bookings.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Targeting the Global Traveler<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Independent hotels worldwide, including those in Spain, must adopt a holistic approach to distribution, recognizing the value of both OTAs and direct bookings. Digital+ offers the tools and technology necessary to achieve this balance. By embracing this innovative solution, hotels can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize revenue streams:<\/strong> By effectively managing both OTA and direct booking channels, hotels can maximize occupancy and revenue.<\/li>\n\n\n\n<li><strong>Enhance brand visibility:<\/strong> A strong online presence and consistent brand messaging across all platforms build brand recognition and customer loyalty.<\/li>\n\n\n\n<li><strong>Optimize marketing spend:<\/strong> AI-driven optimization ensures that marketing budgets are utilized effectively, maximizing return on investment across all channels.<\/li>\n\n\n\n<li><strong>Navigate the digital landscape with confidence:<\/strong> Digital+ provides the tools and support needed to stay ahead of industry trends and adapt to evolving challenges.<\/li>\n<\/ul>\n\n\n\n<p>Digital+ is more than just a marketing tool; it is a strategic asset for independent hotels worldwide looking to thrive in the digital age. Whether in Spain, Europe, or global markets, hotels that embrace this technology and adopt a data-driven, balanced approach to distribution can unlock their full potential, optimize revenue, and secure a competitive advantage in today\u2019s dynamic travel landscape.<\/p>\n\n\n\n<div class=\"e-div e-div-003b50fac220ee9e005ca767678c9d213b358c1c e-div--dlt e-div--middle-cta\"><style><\/style><\/div>\n\n\n\n<div class=\"e-div e-div-e47395cf0a6c8cc0b632b6b014ee44ed10244461 e-div--author-bio\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-bio\">                <div class=\"post-author__content\">\n                    <div class=\"post-author__wrapper\">\n                        <div class=\"post-author__avatar\"><img decoding=\"async\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/avater.png\" alt=\"author-avatar\"><\/div>\n                        <div class=\"post-author__content\">\n                            <a href=\"https:\/\/ds2024.onpressidium.com\/author\/derbysoftadmin\/\">\n                                <p class=\"post-author__name\">Team DerbySoft<\/p>\n                                \n                            <\/a>\n                            <div class=\"post__author-social\"><a href=\"https:\/\/www.linkedin.com\/company\/derbysoft\/\" target=\"_blank\"><span class=\"linked-in\">Linkedin<\/span><\/a><a href=\"https:\/\/twitter.com\/derbysoft\" target=\"_blank\"><span class=\"twitter\">Twitter<\/span><\/a><a href=\"https:\/\/www.facebook.com\/derbysoft\/\" target=\"_blank\"><span class=\"facebook\">Facebook<\/span><\/a><\/div>\n                            <p class=\"post__author-description\">DerbySoft converges the diverse elements of travel, creating a unified and efficient ecosystem of connectivity services, high-performing AI-driven marketing solutions, and an end-to-end content platform.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-2fc4732e609ea36abfa46bc6abda70a4f9031da8 e-stn--blog-resource e-mt-0 e-pt-100 e-mt-sm-0 e-pt-sm-60\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-3fd29a26ff70780ecd7ff03db8f4638045c8c9d8  col-sm-12\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-7b5671535a0fa26b5cae5f2734b8f48f\" style=\"color:#00131c\">You might also be interested in<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-e2750faf2faa505fc6d074915ede638e41bf43ce e-col--dlt e-col--resources-wrapper  col-sm-12\"><div class=\"e-rlp e-rlp--dlt\" > <div class=\"e-sgp taxonomy-hotel-distribution taxonomy-streamline-connectivity taxonomy-pc-property-connector taxonomy-hotels taxonomy-hotels taxonomy-market-trends taxonomy-blog taxonomy-hotel-distribution e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/maximizing-profits-tips-for-selecting-the-right-channel-management-system-for-your-independent-property\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-39c9483d5c365ef0cd3af0137228c52c9e3c2277 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1088\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Maximizing-Profits-Tips-for-Selecting-the-Right-Channel-Management-System-for-Your-Independent-Property.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Maximizing Profits Tips for Selecting the Right Channel Management System for Your Independent Property\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Maximizing-Profits-Tips-for-Selecting-the-Right-Channel-Management-System-for-Your-Independent-Property.jpg 1600w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Maximizing-Profits-Tips-for-Selecting-the-Right-Channel-Management-System-for-Your-Independent-Property-300x204.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Maximizing-Profits-Tips-for-Selecting-the-Right-Channel-Management-System-for-Your-Independent-Property-1024x696.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Maximizing-Profits-Tips-for-Selecting-the-Right-Channel-Management-System-for-Your-Independent-Property-768x522.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Maximizing-Profits-Tips-for-Selecting-the-Right-Channel-Management-System-for-Your-Independent-Property-1536x1044.jpg 1536w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/Maximizing-Profits-Tips-for-Selecting-the-Right-Channel-Management-System-for-Your-Independent-Property-575x391.jpg 575w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-9345c3010e68f662cc8801eb2da3df07e835db1c e-sgp__content\"><div class=\"wp-block-post-date\"><time datetime=\"2024-09-12T11:00:00+00:00\">Sep 12, 2024<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\">Maximizing Profits: Tips for Selecting the Right Channel Management System for Your Independent Property<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\">                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Duane Overgaard<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Learn More<\/span><\/div><\/div>\n<\/div><\/a><\/div><div class=\"e-sgp taxonomy-digital-marketing taxonomy-digital-marketing taxonomy-hotels taxonomy-hotels taxonomy-market-trends taxonomy-hotel-digital-marketing taxonomy-blog taxonomy-market-trends e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/capturing-hotel-demand-at-scale-how-digital-marketing-automation-is-shaping-the-future-of-hospitality\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-39c9483d5c365ef0cd3af0137228c52c9e3c2277 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"825\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital Marketing Automation\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation.jpg 1271w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-300x195.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-1024x665.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-768x499.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/Digital-Marketing-Automation-575x373.jpg 575w\" sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-9345c3010e68f662cc8801eb2da3df07e835db1c e-sgp__content\"><div class=\"wp-block-post-date\"><time datetime=\"2024-12-18T16:04:16+00:00\">Dec 18, 2024<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\">Capturing Hotel Demand at Scale: How Digital Marketing Automation is Shaping the Future of Hospitality<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\"><div class=\"post-author__avatar\"><img decoding=\"async\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/avater.png\" alt=\"\"\/><\/div>                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Team DerbySoft<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Learn More<\/span><\/div><\/div>\n<\/div><\/a><\/div><div class=\"e-sgp taxonomy-hotel-distribution taxonomy-streamline-connectivity taxonomy-pc-property-connector taxonomy-hotels taxonomy-hotels taxonomy-market-trends taxonomy-blog taxonomy-market-trends e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/how-new-technology-is-transforming-the-hotel-booking-journey\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-39c9483d5c365ef0cd3af0137228c52c9e3c2277 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"825\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"New Technology in Hotel Bookings\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings.jpg 1271w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-300x195.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-1024x665.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-768x499.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/12\/New-Technology-in-Hotel-Bookings-575x373.jpg 575w\" sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-9345c3010e68f662cc8801eb2da3df07e835db1c e-sgp__content\"><h2 class=\"wp-block-post-title\">How New Technology is Transforming the Hotel Booking Journey<\/h2>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-12-05T18:26:58+00:00\">December 5, 2024<\/time><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Learn More<\/span><\/div><\/div>\n<\/div><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-7ac33a6653a6d8752a001eeec200220aaf8da288 e-stn--cta-with-form e-mt-100\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-8f8a4ceee2115af860397f7c2ffb03093a4ac753  col-sm-12 col-lg-4\">\n<h2 class=\"wp-block-heading has-aqua-color has-text-color has-link-color wp-elements-cf958c0b92e54d9f2203ee43572a750d\">Interested in<br>Learning More?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-c8ad6e88c66a94dbc8035fa6291dc7cf8907e559  col-sm-12 col-lg-6\">\n<p class=\"has-pure-white-color has-text-color has-link-color wp-elements-4979ddac60c4f2bab5781db83133b214\">Subscribe today to stay informed and get<br>regular updates from DerbySoft<\/p>\n\n\n\n<div class=\"e-div e-div-6c01e3007850b8862667c860eaa147b484e2e046 e-div--forms-common\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"https:\/\/js.hsforms.net\/forms\/shell.js\"><\/script>\n<div class=\"e-emf e-emf--dlt e-emf-3dcc830067db3d476139ed5484fd65b67139d1bd\" id=\"e-emf-3dcc830067db3d476139ed5484fd65b67139d1bd__form\">\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":20195,"template":"","meta":{"_acf_changed":false,"show_custom_date":false,"custom_date":"","featured":true,"featured_image":0,"learn_more_label":"Learn More","image_alt_text":"","learn_more_type":"","show_popup":false,"learn_more_link_file":0,"event_date":false,"event_start_date":"","event_end_date":"","place_holder_image_url":"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg","post_reading_time":"3","notification_enabled":false,"notification_text":"","notification_logo":"","notification_expiration_time":0,"is_enable_transparent_header":false,"selected_taxonomy_terms":{"resource-type":[6],"resource-topic":[46],"resource-industry":[59],"resource-product":[56],"resource-solution":[110],"resource-tag":[68,66,67],"event-type":[],"event-region":[]},"selected_primary_terms":{"resource-type":[],"resource-tag":[],"resource-topic":[],"resource-industry":[],"resource-product":[],"resource-solution":[]},"learn_more_link":[],"featured_page_list":[16178],"notification_enabled_post_list":[],"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"5591,19706,19471","_relevanssi_noindex_reason":"","inline_featured_image":false,"testimonial_name":"","testimonial_designation":"","testimony_icon_logo":"","show_video_popup":false},"resource-type":[6],"resource-topic":[46],"resource-industry":[59],"resource-product":[56],"resource-solution":[110],"resource-tag":[66,67,68],"event-type":[],"event-region":[],"class_list":["post-20192","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-blog","resource-topic-market-trends","resource-industry-hotels","resource-product-digital-marketing","resource-solution-digital-marketing","resource-tag-hotels","resource-tag-market-trends","resource-tag-hotel-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers - DerbySoft - The Travel Commerce Accelerator<\/title>\n<meta name=\"description\" content=\"Discover how AI-driven digital marketing is shaping the future of independent hoteliers in Spain and beyond. Learn how a balanced approach to OTAs and direct bookings, powered by DerbySoft\u2019s Digital+, can optimize revenue, enhance brand visibility, and streamline marketing efforts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers - DerbySoft - The Travel Commerce Accelerator\" \/>\n<meta property=\"og:description\" content=\"Discover how AI-driven digital marketing is shaping the future of independent hoteliers in Spain and beyond. Learn how a balanced approach to OTAs and direct bookings, powered by DerbySoft\u2019s Digital+, can optimize revenue, enhance brand visibility, and streamline marketing efforts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/\" \/>\n<meta property=\"og:site_name\" content=\"DerbySoft - The Travel Commerce Accelerator\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T17:37:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1271\" \/>\n\t<meta property=\"og:image:height\" content=\"825\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/\",\"url\":\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/\",\"name\":\"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers - DerbySoft - The Travel Commerce Accelerator\",\"isPartOf\":{\"@id\":\"https:\/\/ds2024.onpressidium.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg\",\"datePublished\":\"2025-03-04T17:36:17+00:00\",\"dateModified\":\"2025-03-04T17:37:25+00:00\",\"description\":\"Discover how AI-driven digital marketing is shaping the future of independent hoteliers in Spain and beyond. Learn how a balanced approach to OTAs and direct bookings, powered by DerbySoft\u2019s Digital+, can optimize revenue, enhance brand visibility, and streamline marketing efforts.\",\"breadcrumb\":{\"@id\":\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#primaryimage\",\"url\":\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg\",\"contentUrl\":\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg\",\"width\":1271,\"height\":825,\"caption\":\"AI and Independent Hoteliers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ds2024.onpressidium.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ds2024.onpressidium.com\/#website\",\"url\":\"https:\/\/ds2024.onpressidium.com\/\",\"name\":\"DerbySoft - The Travel Commerce Accelerator\",\"description\":\"Our World-Class Services Accelerate the Pace that Travel Companies  Can Connect, Grow, and Optimize Profits\",\"publisher\":{\"@id\":\"https:\/\/ds2024.onpressidium.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ds2024.onpressidium.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ds2024.onpressidium.com\/#organization\",\"name\":\"DerbySoft - The Travel Commerce Accelerator\",\"url\":\"https:\/\/ds2024.onpressidium.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ds2024.onpressidium.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/Logo.svg\",\"contentUrl\":\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/Logo.svg\",\"width\":214,\"height\":40,\"caption\":\"DerbySoft - The Travel Commerce Accelerator\"},\"image\":{\"@id\":\"https:\/\/ds2024.onpressidium.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers - DerbySoft - The Travel Commerce Accelerator","description":"Discover how AI-driven digital marketing is shaping the future of independent hoteliers in Spain and beyond. Learn how a balanced approach to OTAs and direct bookings, powered by DerbySoft\u2019s Digital+, can optimize revenue, enhance brand visibility, and streamline marketing efforts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/","og_locale":"en_US","og_type":"article","og_title":"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers - DerbySoft - The Travel Commerce Accelerator","og_description":"Discover how AI-driven digital marketing is shaping the future of independent hoteliers in Spain and beyond. Learn how a balanced approach to OTAs and direct bookings, powered by DerbySoft\u2019s Digital+, can optimize revenue, enhance brand visibility, and streamline marketing efforts.","og_url":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/","og_site_name":"DerbySoft - The Travel Commerce Accelerator","article_modified_time":"2025-03-04T17:37:25+00:00","og_image":[{"width":1271,"height":825,"url":"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/","url":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/","name":"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers - DerbySoft - The Travel Commerce Accelerator","isPartOf":{"@id":"https:\/\/ds2024.onpressidium.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#primaryimage"},"image":{"@id":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#primaryimage"},"thumbnailUrl":"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg","datePublished":"2025-03-04T17:36:17+00:00","dateModified":"2025-03-04T17:37:25+00:00","description":"Discover how AI-driven digital marketing is shaping the future of independent hoteliers in Spain and beyond. Learn how a balanced approach to OTAs and direct bookings, powered by DerbySoft\u2019s Digital+, can optimize revenue, enhance brand visibility, and streamline marketing efforts.","breadcrumb":{"@id":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#primaryimage","url":"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg","contentUrl":"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/03\/AI-and-Independent-Hoteliers.jpg","width":1271,"height":825,"caption":"AI and Independent Hoteliers"},{"@type":"BreadcrumbList","@id":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/ais-role-in-the-future-of-digital-marketing-for-independent-hoteliers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ds2024.onpressidium.com\/"},{"@type":"ListItem","position":2,"name":"Spain and Beyond: AI\u2019s Role in the Future of Digital Marketing for Independent Hoteliers"}]},{"@type":"WebSite","@id":"https:\/\/ds2024.onpressidium.com\/#website","url":"https:\/\/ds2024.onpressidium.com\/","name":"DerbySoft - The Travel Commerce Accelerator","description":"Our World-Class Services Accelerate the Pace that Travel Companies  Can Connect, Grow, and Optimize Profits","publisher":{"@id":"https:\/\/ds2024.onpressidium.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ds2024.onpressidium.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ds2024.onpressidium.com\/#organization","name":"DerbySoft - The Travel Commerce Accelerator","url":"https:\/\/ds2024.onpressidium.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ds2024.onpressidium.com\/#\/schema\/logo\/image\/","url":"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/Logo.svg","contentUrl":"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/Logo.svg","width":214,"height":40,"caption":"DerbySoft - The Travel Commerce Accelerator"},"image":{"@id":"https:\/\/ds2024.onpressidium.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource\/20192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/media\/20195"}],"wp:attachment":[{"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/media?parent=20192"}],"wp:term":[{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource-type?post=20192"},{"taxonomy":"resource-topic","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource-topic?post=20192"},{"taxonomy":"resource-industry","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource-industry?post=20192"},{"taxonomy":"resource-product","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource-product?post=20192"},{"taxonomy":"resource-solution","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource-solution?post=20192"},{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/resource-tag?post=20192"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/event-type?post=20192"},{"taxonomy":"event-region","embeddable":true,"href":"https:\/\/ds2024.onpressidium.com\/wp-json\/wp\/v2\/event-region?post=20192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}